Quick answer: If you don’t have your stuff on a cold wallet, please don’t leave it on exchanges.
Published 03/16/2026. By Jake Claver.
If you don’t have your stuff on a cold wallet, please don’t leave it on exchanges. We like Decent. We’re an affiliate. Full transparency. Make like five bucks if you buy one using our link. I think we have them, you know, in the down bar over here on YouTube. And, you know, if you go to jakeclaver.com, I think they’re there also. But really like any cold wallet, there’s a lot of good ones out there. You got Enclave. You got Ellipow. You’ve got Decent. You’ve got Tangent, Trezor. There’s a bunch of stuff out there. We like Decent because it has the largest breadth of assets. It’s got a biometric. The UI works great. I’ve used a lot of different ones over the years. That’s what I prefer.
HOOK POTENTIAL: Strong fear-based hook opportunity around exchange risk. The original is too casual – needs a sharper, more urgent opening about what happens when exchanges fail. The 'don't leave it on exchanges' warning is solid but buried. Should lead with a specific consequence or recent event.
EMOTIONAL REGISTER: Currently casual/friendly (YouTube vlog tone). Optimal: Controlled urgency mixed with insider authority. Should feel like a knowledgeable friend warning you about a real danger, not selling you something. The affiliate transparency is good – keeps it authentic – but needs to come after establishing credibility.
SHAREABILITY FACTOR: Medium-high. Security advice is inherently shareable ('my friend needs to hear this'), especially with the FTX/exchange collapse context still fresh. The specific product comparison makes the sharer look informed. The affiliate honesty adds trust. Weakness: lacks a memorable soundbite or stat that makes it quotable.
SAVE FACTOR: Medium. The list of wallet options (Enclave, Ellipal, Ledger, Tangent, Trezor, Decent) has reference value. The specific features (biometric, UI, asset breadth) are bookmark-worthy for someone actively researching. Needs more concrete comparison points or a decision framework to increase save rate.
Common questions about Don’t Hold Your Assets on Exchanges
What is the main point?
If you don’t have your stuff on a cold wallet, please don’t leave it on exchanges.
Who should pay attention?
Investors, founders, advisors, and researchers should pay attention when the topic affects asset protection, digital assets, tax exposure, market access, or long-term wealth planning.
What should readers verify next?
Readers should verify the current rules, check primary sources, compare the claim against their own facts, and talk with a qualified tax, legal, or investment professional when money is at stake.
This content is educational only. It is not tax, legal, or investment advice. Check primary sources and speak with a qualified professional before making financial decisions.
